A Pentahelix Model Approach: Creating Vilage Innovation Perception in Sokaraja Village Banyumas

The development of village innovation has become unsustainable, and the financial support provided by the government each year has become less effective in driving innovation. This study aims to identify the factors influencing village innovation development from the community’s perspective. The research was conducted in Sokaraja Village, Banyumas Regency, where two sub-tofu business group were selected: Tofu business group A, which has village assets, and Tofu business group B, which does not. Data was collected through a survey of 60 respondents, 30 from each tofu business group, chosen in collaboration with the village administration. The survey, conducted between January to May 2024, explored community perceptions using the Pentahelix model, which encompasses the roles of social institutions, government programs, market support, innovation sources, and communication media, across 22 indicators. Data was analyzed descriptively using Importance Performance Analysis (IPA). Although all aspects of the Pentahelix model play a vital role in fostering village innovation, several indicators still require performance improvement. Strengthening village-owned enterprises and empowering local economic institutions is crucial to enhancing innovation efforts, with the support of the village community and assistance from external stakeholders.