Rethinking replacement, rebound and environmental impact in reuse practice

Despite the current emphasis on reuse as a primary strategy for realising more circular economic systems, researchers have questioned the assumed environmental benefits of the practice – arguing that reuse can result in unintended rebound effects that diminish or outweigh environmental gains. This article reviews studies focused on potential rebound effects in reuse practices – not as a means to re-adjudicate the environmental virtues of reuse – but rather to critically examine common assumptions about the people and practices that animate reuse markets. The article thus responds to calls for additional research on the behavioural dimensions of reuse in more circular economic systems – and the associated implications for modelling environmental impact. We draw on an in-depth study of 30 active participants in direct product reuse markets to theorise everyday circularity from a critical social science perspective. We argue, based on our observations, that environmental impact models of reuse should not assume that: (1) all forms of product reuse are the same; (2) buyers and sellers are driven primarily by price logics; and (3) new goods are the default preference. We find reuse markets to be much more fluid than imagined by environmental impact models and argue that these insights are particularly important to consider as we approach the end of cheap nature and the costs of overconsumption are increasingly clear.