THE ISSUE OF INVESTIGATING THE VOCABULARY OF WOMEN'S CLOTHING AND FASHION IN LINGUISTICS

This article explores the linguistic aspects of the vocabulary associated with women's clothing and fashion. It highlights the significance of studying how language reflects cultural, social, and gender norms through fashion-related terms. The dynamic and context-dependent nature of this vocabulary is discussed, along with its connection to historical changes, globalization, and media representations. The research emphasizes the interdisciplinary nature of this topic, intersecting with sociology, gender studies, and cultural anthropology, to uncover the socio-cultural ideologies embedded in fashion discourse. This study aims to contribute to a deeper understanding of how language shapes perceptions of identity, aesthetics, and social roles within the domain of women’s fashion.