CULTURAL GLOBALIZATION OF TOURISM AND ITS IMPACT ON THE BEHAVIOR OF THE LOCAL COMMUNITY IN KARBALA GOVERNORATE

The research aims to identify the extent of the impact of cultural globalization of tourism on the behavior of the local community in Karbala Governorate. It underscores the importance of knowledge exchange as a key strategy in addressing the challenges posed by cultural globalization. The study assumed a positive and significant impact relationship of cultural globalization of tourism on the behavior of the local community. To achieve its objectives, a questionnaire was designed that included (17) paragraphs to collect data from the research sample of (75) individuals. The descriptive analytical approach was adopted when the data was collected. Hypotheses were tested using a set of statistical methods with the help of the statistical program (SPSS. V.23). After conducting the statistical analysis; the research concluded that there is a significant statistical correlation between the cognitive dimension and the behavior of the local community, and accordingly, there is an impact. The most important recommendation was to work on exchanging ideas, opinions, information, and experiences to increase knowledge of the importance of tourism and its development. This call for knowledge exchange invites the audience to be part of the solution, fostering a sense of engagement and shared responsibility.