Make Your Dream Events Real: Creating Value by Connecting the Event Industry with Its Consumers: Interview with Julie Roth Novack, CEO and Cofounder of PartySlate

Andrei Visiting your platform's website is a very pleasant experience.Images of awesome places, happy people and amazing food.Wow! Could you, as a start, explain what PartySlate offers and who it is for?Julie PartySlate is a platform that makes it easy for event professionals to build their brand, have a great digital presence and grow their business.The event planning market in the US is very fragmented, and there are about 300,000 local businesses that struggle to find the time for digital marketing.Our platform helps these businesses create robust profile pages to share their professional photo portfolio related to large-scale events. Bobby Why did you found PartySlate? How did you come up with the idea?I have always liked events and organized my first rollerskating party already in seventh grade.Later, while planning corporate events in my digital agency and SaaS career, I saw the power of events: for recruiting, for fundraising, for sales incentive trips and as client conferences.Even though I was a digital person, I have always believed that people at their core want to connect.I planned over 50 corporate events and kept looking online for inspiration, new ideas and venues, and I was continuously disappointed -only dead ends or dated content that was irrelevant to me.

Publication Details

Journal
NIM Marketing Intelligence Review
Published
2024-10-26
DOI
https://doi.org/10.2478/nimmir-2024-0018
Primary Topic
Sport and Mega-Event Impacts
Type
article
Field-Weighted Citation Impact
0.00
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article

Make Your Dream Events Real: Creating Value by Connecting the Event Industry with Its Consumers: Interview with Julie Roth Novack, CEO and Cofounder of PartySlate

NIM Marketing Intelligence Review
Sport and Mega-Event Impacts
article

Make Your Dream Events Real: Creating Value by Connecting the Event Industry with Its Consumers: Interview with Julie Roth Novack, CEO and Cofounder of PartySlate

article en

Abstract

Andrei Visiting your platform's website is a very pleasant experience.Images of awesome places, happy people and amazing food.Wow! Could you, as a start, explain what PartySlate offers and who it is for?Julie PartySlate is a platform that makes it easy for event professionals to build their brand, have a great digital presence and grow their business.The event planning market in the US is very fragmented, and there are about 300,000 local businesses that struggle to find the time for digital marketing.Our platform helps these businesses create robust profile pages to share their professional photo portfolio related to large-scale events. Bobby Why did you found PartySlate? How did you come up with the idea?I have always liked events and organized my first rollerskating party already in seventh grade.Later, while planning corporate events in my digital agency and SaaS career, I saw the power of events: for recruiting, for fundraising, for sales incentive trips and as client conferences.Even though I was a digital person, I have always believed that people at their core want to connect.I planned over 50 corporate events and kept looking online for inspiration, new ideas and venues, and I was continuously disappointed -only dead ends or dated content that was irrelevant to me.

NIM Marketing Intelligence ReviewVol. 16(2)
Openalex Percentile: Top 70%
Sport and Mega-Event Impacts
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Make Your Dream Events Real: Creating Value by Connecting the Event Industry with Its Consumers: Interview with Julie Roth Novack, CEO and Cofounder of PartySlate · NIM Marketing Intelligence Review (2024) | TGRS Research Map | TGRS