The communicative and educational aspect in the constructive transformation of the educational activities of the university

Introduction . The article reveals the role of the communicative and organizational aspect for the digital transformation of the educational activities of a university. Purpose setting . Digital transformation is understood as the systemic integration of digital tools, information and communication technologies for the purpose of collecting, processing, transforming and analyzing data to improve the efficiency of human activity. The relevance of the study of the digital transformation of the educational activities of a university is emphasized, since it is universities that are called upon to ensure the necessary increase in personnel with digital competencies for the development of the digital economy. Methodology and methods of the study . As a result of a specially prepared, author's questionnaire and the use of a survey method, we identified the essence of the communicative and educational structure. Results . The article discusses domestic and foreign research in the field of educational processes. A model of a new digital service is described, the use of which increases the efficiency of communication at a university and ensures improved quality of education, in the context of digitalization of its system-forming component. Conclusion . A solution to the problem of low efficiency of communication between subjects of educational activity at a university is proposed through the creation of digital services and a new six-component model of educational activity that supports its digital transformation.