Towards Trustworthy MetaShopping: Studying Manipulative Audiovisual Designs in Virtual-Physical Commercial Platforms

E-commerce has emerged as a significant endeavour in which technological advancements influence the shopping experience. Simultaneously, the metaverse is the next breakthrough to transform multimedia engagement. However, under such situations, deceiving designs aimed at deceiving users into making desired choices might be more successful. This paper proposes the design space of manipulative techniques in e-commerce applications for the metaverse. We construct our arguments by evaluating user interaction with manipulative design in metaverse shopping experiences, followed by a survey among users to understand the effect of counteracting manipulative e-commerce scenarios. Our findings can understanding of design guidelines according to metaverse e-commerce experiences and the possibility of opportunities to improve user awareness of manipulative experiences. © 2024 ACM.