The Disparity Effects of Privacy Turbulence, Control, and Information Transparency on the Intention to Disclose Personal Information: The Moderating Role of Privacy Cynicism

This study examined privacy issues in online platforms that encompass a complex research model of direct, indirect, and interaction effects using the (Hayes A. F., 2018) PROCESS model 58. A systematic stratified clustered sample of 335 consumers participated in the study. The analysis showed privacy turbulence was a strong antecedent of consumers’ intention to disclose personal information. Against our prediction, privacy control couldn’t be empirically supported to become an antecedent of the intention to disclose personal information. The mediation role of personal information transparency between privacy turbulence and the intention to disclose personal information revealed significant evidence to support the hypothesis. The entire moderation tests of privacy cynicism appeared to be statistically significant in line with our predicted relationships. The study portrayed theoretical and managerial implications that accompanied with some limitations that could be a basis to undertake future research.