Development of Market Research to Determine the Viability of the Bioengineering Program at the Faculty of Engineering, Libre University, Bogotá Section

Libre University, Bogotá campus, a highly renowned higher education institution in the country, seeking continuous improvement, is aiming to implement new programs that are in line with the latest technologies and attract students in line with its policy. For this, a market study was conducted to determine the viability of a new Bioengineering program for the Faculty of Engineering at the Bogotá campus. The research was carried out using a survey model, characterized by targeting the Engativá locality in Bogotá, focusing on students from 10th and 11th grades. After gathering the data, different analysis models were applied to reach a definitive answer, which was positive for creating the new offering, finding it attractive to new students due to its campus, curriculum, and prestige, among other factors. This positions the university better in the market and contributes to the country's development.