Strategi Media Relations Pt. Angkasa Pura Ii Di Bandar Udara Fatmawati Soekarno Bengkulu

The aim of the research is to determine the media relations strategy carried out by PT Angkasa Pura II at Fatmawati Bengkulu Airport in fostering good relations with the media. This research uses the Four-step Public Relations Process theory by taking the six media PR strategies proposed by Frank Jefkins. This type of research uses a qualitative approach with data collection techniques through observation, in-depth interviews and documentation. The results of this research can be concluded that PT. Angkasa Pura II at Fatmawati Bengkulu Airport in building good relations with the media, namely carrying out various activities such as invitations for coverage at the airport terminal, media visits and providing a wifi network for the media. Apart from that, there are obstacles, namely the large number of media who find it difficult to attend the activities being held.

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Publication Details

Journal
Jurnal Multidisiplin Dehasen (MUDE)
Published
2024-10-11
DOI
https://doi.org/10.37676/mude.v3i4.6619
Primary Topic
Management and Optimization Techniques
Type
article
Field-Weighted Citation Impact
0.00
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article

Strategi Media Relations Pt. Angkasa Pura Ii Di Bandar Udara Fatmawati Soekarno Bengkulu

Sri Narti, Anis Endang, Beny Fernando
Jurnal Multidisiplin Dehasen (MUDE)
Management and Optimization Techniques
article

Strategi Media Relations Pt. Angkasa Pura Ii Di Bandar Udara Fatmawati Soekarno Bengkulu

Sri Narti, Anis Endang, Beny Fernando
article en

Abstract

The aim of the research is to determine the media relations strategy carried out by PT Angkasa Pura II at Fatmawati Bengkulu Airport in fostering good relations with the media. This research uses the Four-step Public Relations Process theory by taking the six media PR strategies proposed by Frank Jefkins. This type of research uses a qualitative approach with data collection techniques through observation, in-depth interviews and documentation. The results of this research can be concluded that PT. Angkasa Pura II at Fatmawati Bengkulu Airport in building good relations with the media, namely carrying out various activities such as invitations for coverage at the airport terminal, media visits and providing a wifi network for the media. Apart from that, there are obstacles, namely the large number of media who find it difficult to attend the activities being held.

Jurnal Multidisiplin Dehasen (MUDE)Vol. 3(4)
Universitas Dehasen Bengkulu (ID)
Openalex Percentile: Top 68%
Management and Optimization Techniques
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Strategi Media Relations Pt. Angkasa Pura Ii Di Bandar Udara Fatmawati Soekarno Bengkulu — Sri Narti, Anis Endang, et al. · Jurnal Multidisiplin Dehasen (MUDE) (2024) | TGRS Research Map | TGRS