The use ADDIE model to improve the competence of the higher education task force in obtaining competitive funding for the independent campus program

Purpose This research aims to improve the competence of the task force of vocational higher education study programs in preparing a proposal for the Vocational Higher Education Strengthening Program-Private University (VHESP-PU) of the Independent Campus Program. Design/methodology/approach This type of research is R&D by applying the ADDIE model procedures. The research subjects were 30 lecturers assigned as study program task forces from 15 private universities in North Sumatra. The techniques to collect data are tests and questionnaires. Data analysis techniques use quantitative descriptive statistics. Findings The application of the ADDIE Model was proven effective in achieving training objectives based on the mean comparison analysis between the pre-test and post-test, showing an increase. The maximum score achieved by participants also increased by 9.52% from 84 to 92. Participants' evaluation of the implementation of the training was also dominant in the “Good” and “Very Good” categories. The training learning achievements that participants have obtained will help prepare higher-quality VHESP-PU proposals for each fiscal year to optimize training sustainability. Research limitations/implications The fact that only 15 universities participated in the training underscores the urgent need for ongoing training using the ADDIE model. This will ensure that more participants from private universities in North Sumatra can benefit from this practical approach to proposal preparation. Practical implications Using the ADDIE model to prepare VHESP-PU proposals is an innovative approach that can inspire similar applications in other fields. This research demonstrates that the ADDIE model, usually associated with instructional design, curriculum or learning materials, can also effectively prepare funding proposals using a competition scheme. Originality/value The use of the ADDIE model in preparing VHESP-PU proposals is an innovation because ADDIE is usually more related to developing instructional design, curriculum or learning materials rather than funding proposals using a competition scheme.