Developing and Validating the Measurement Model for Technology Acceptance Factors of Online Food Delivery Applications (OFDA) Usage Constructs in Sarawak Using Confirmatory Factor Analysis (CFA)

The purpose of this study is to develop and validate the instruments for measuring the technology acceptance factors of Online Food Delivery Applications (OFDA) usage constructs. In this study, the selection of respondents was based on the coverage areas of online food delivery services by Food Panda and Grab Food in Sarawak. Therefore, this study focused on online food delivery applications users aged above 18 years old and focusing on those who has experience using the online food delivery applications in Sarawak. Therefore users experience usage in this study defined as those who had used online food delivery applications at least between less than a year and more than 3 years. Data were collected based on convenience sampling methods by using a self-administered online questionnaire. Of the 411 returned questionnaires, 400 questionnaires were valid for Confirmatory Factor Analysis (CFA) via IBMSPSS-AMOS version 24. The findings showed that the technology acceptance factors of Online Food Delivery Applications (OFDA) usage constructs measurement model fulfilled the requirements for construct validity and reliability, suggesting that it can be used in future research.

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Publication Details

Journal
International Journal of Academic Research in Business and Social Sciences
Published
2024-10-25
DOI
https://doi.org/10.6007/ijarbss/v14-i10/23030
Primary Topic
Technology Adoption and User Behaviour
Type
article
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article

Developing and Validating the Measurement Model for Technology Acceptance Factors of Online Food Delivery Applications (OFDA) Usage Constructs in Sarawak Using Confirmatory Factor Analysis (CFA)

Nur Suriayanti Gadiman, Nurashikin Nazer Mohamed
International Journal of Academic Research in Business and Social Sciences
Technology Adoption and User Behaviour
article

Developing and Validating the Measurement Model for Technology Acceptance Factors of Online Food Delivery Applications (OFDA) Usage Constructs in Sarawak Using Confirmatory Factor Analysis (CFA)

Nur Suriayanti Gadiman, Nurashikin Nazer Mohamed
article en

Abstract

The purpose of this study is to develop and validate the instruments for measuring the technology acceptance factors of Online Food Delivery Applications (OFDA) usage constructs. In this study, the selection of respondents was based on the coverage areas of online food delivery services by Food Panda and Grab Food in Sarawak. Therefore, this study focused on online food delivery applications users aged above 18 years old and focusing on those who has experience using the online food delivery applications in Sarawak. Therefore users experience usage in this study defined as those who had used online food delivery applications at least between less than a year and more than 3 years. Data were collected based on convenience sampling methods by using a self-administered online questionnaire. Of the 411 returned questionnaires, 400 questionnaires were valid for Confirmatory Factor Analysis (CFA) via IBMSPSS-AMOS version 24. The findings showed that the technology acceptance factors of Online Food Delivery Applications (OFDA) usage constructs measurement model fulfilled the requirements for construct validity and reliability, suggesting that it can be used in future research.

International Journal of Academic Research in Business and Social SciencesVol. 14(10)
Defence Research and Development Organisation (IN)
Zero hunger
Openalex Percentile: Top 79%
Technology Adoption and User Behaviour
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