Exploring Savico’s journey: dynamic capabilities and Industry 4.0 integration in organisation–industry actor relationships

Purpose The purpose of the study is to enhance the extant empirical and conceptual understanding of Industry 4.0 (I4.0) adoption and its repercussions for an organisation operating in an emerging economy, considering the dynamic capabilities framework. The study investigates (1) the potential impact of the I4.0 phenomenon on relationships between organisations and industry actors, (2) the existing effects of I4.0 on these relationships and (3) the necessary measures for organisations to unlock the full potential of I4.0 in order to enhance and reinforce these relationships. Design/methodology/approach A qualitative method was used. Semi-structured, open-ended face-to-face and online interviews were conducted with 18 directors, managers and chief executive officers (CEOs) of Savico, a leading Vietnamese car dealership. Findings The analysis revealed various dimensions highlighting impacts on organisation–industry actor relationships. For instance, the “enhancing internal/external operations” dimension highlights the significance of benefitting the company’s close stakeholders through a centralised management system or more advanced functions, while the empowering-nimble outcomes dimension underlines the benefits of I4.0 in enabling performance-based choices and staff empowerment. Practical implications Technological phenomena such as the I4.0 regime require constant adaptive strategies, including knowledge acquisition and talent development. Thus, the study has implications for industry stakeholders, including companies, educational institutions and government agencies. Originality/value The study’s key value lies in proposing a model that provides conceptual depth into organisation–industry actor relationships. Furthermore, both the analysis and the model can guide researchers in future attempts to examine dynamic capabilities among firms operating in emerging economies, with important practical and theoretical implications.