The Effect of Green Entrepreneurship Education on Green Entrepreneurial Intentions: A Case Study of the Guangxi Zhuang Autonomous Region, China

This study integrates the concept of green entrepreneurship into the entrepreneurship education system, and grasps the correct way to promote the green entrepreneurship intention of college students. The model of promoting college students’ green entrepreneurship intention with policy support is constructed to answer the following research questions: what is the internal mechanism of green entrepreneurship education in promoting green entrepreneurship intention of college students in Guangxi, and how does green entrepreneurship policy affect its internal mechanism? Through a questionnaire survey of 304 college students from major cities in Guangxi, China, this paper investigates how college green entrepreneurship education affects college students’ green entrepreneurship intention through the desirability and feasibility of green entrepreneurship and actively explores the regulatory role of the institutional environment. The results show that the desirability and feasibility of green entrepreneurship play a mediating role between green entrepreneurship education and the promotion of college students’ green entrepreneurship intention, and the regulatory environment positively moderates the positive effect of desirability and feasibility of green entrepreneurship on green entrepreneurship intention. This study contributes to the literature on green entrepreneurship. On the one hand, by studying the mediating mechanism of green entrepreneurship desirability and feasibility, this study has added empirical evidence on the promotion effect of green entrepreneurship education on the green entrepreneurship intention of college students. On the other hand, this study emphasizes the impact of policy regulation on the strengthening process of college students’ green entrepreneurial intention. This study will help to build a characteristic and effective green entrepreneurship education system in colleges and universities, enhance college students’ green entrepreneurship intention and green core competitiveness, and drive them to enhance their sense of social responsibility and build “green development” values.