Will the Price Become the Key Factor of Competition Strategies Creation in the Digitalization Era?

Having a significant impact on separate commodity markets, digitalization affects competitive relationship within these markets. The competitive strategies’ formation in the digital economy has a very specific nature. This concerns primarily the prices’ formation and the occurrence of pricing violations of competition rules. In this article different aspects of digitalization’s impact on pricing condition are examined; the author of the article proves that despite the specifics of price formation in separate commodity markets, primarily price in the digital markets is still the main mechanism of competitive struggle and pricing violation of competition rules can still have an extremely negative impact on these markets.