The Value of Platform Endorsement
This paper studies the impact of platform endorsement on consumers’ search and purchase behavior, analyzing how it affects endorsed and unendorsed items.
Authors
- Anja Lambrecht (ORCID: https://orcid.org/0000-0001-6766-1602)
- Mimansa Bairathi (ORCID: https://orcid.org/0009-0005-3106-2794)
- Xu Zhang (ORCID: https://orcid.org/0000-0002-7640-0225)
Institutions
- Electronic Arts (United Kingdom) (GB)
- University College London (GB)
- London Business School (GB)
Publication Details
- Journal
- Marketing Science
- Published
- 2024-10-25
- DOI
- https://doi.org/10.1287/mksc.2022.0226
- Citations
- 8
- Primary Topic
- Digital Platforms and Economics
- Type
- article
- Field-Weighted Citation Impact
- 4.44