The Glass Witness: Visual and Tactile Engagements with Online Medical Crowdfunding

Donation-based crowdfunding platforms invite people to tell stories of unmet health needs in a hybrid form—using both words and images—but research to date has not addressed the role of visual practice in this setting, in any detail. In this Photo Essay I present an art installation responding to this gap and informed by empirical data from a three-year study of medical crowdfunding in Aotearoa New Zealand. Through a feminist new materialist lens, and connecting to scholarship on visuality and the gaze, I used the medium of stained glass to evoke and connect the experiences of both campaigners and audiences. I briefly discuss the design process, alongside reflections on the role of graphic medical imagery in an assemblage of witnessing; on disability, shock, and the economic function of voyeurism; on non-normative bodies and subjectification through the gaze; on biases in audience recognition; and on paradoxes of intimacy and distance through digital technology. I highlight that both the content and the context of images have a role in shaping the ‘response-ability’ of networked publics to the suffering of distant others; in the case of medical crowdfunding, with significant consequences for healthcare access.

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Publication Details

Journal
Medicine Anthropology Theory
Published
2024-10-18
DOI
https://doi.org/10.17157/mat.11.3.8142
Primary Topic
FinTech, Crowdfunding, Digital Finance
Type
article
Field-Weighted Citation Impact
0.00
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article

The Glass Witness: Visual and Tactile Engagements with Online Medical Crowdfunding

Susan Wardell
Medicine Anthropology Theory
FinTech, Crowdfunding, Digital Finance
article

The Glass Witness: Visual and Tactile Engagements with Online Medical Crowdfunding

Susan Wardell
article en

Abstract

Donation-based crowdfunding platforms invite people to tell stories of unmet health needs in a hybrid form—using both words and images—but research to date has not addressed the role of visual practice in this setting, in any detail. In this Photo Essay I present an art installation responding to this gap and informed by empirical data from a three-year study of medical crowdfunding in Aotearoa New Zealand. Through a feminist new materialist lens, and connecting to scholarship on visuality and the gaze, I used the medium of stained glass to evoke and connect the experiences of both campaigners and audiences. I briefly discuss the design process, alongside reflections on the role of graphic medical imagery in an assemblage of witnessing; on disability, shock, and the economic function of voyeurism; on non-normative bodies and subjectification through the gaze; on biases in audience recognition; and on paradoxes of intimacy and distance through digital technology. I highlight that both the content and the context of images have a role in shaping the ‘response-ability’ of networked publics to the suffering of distant others; in the case of medical crowdfunding, with significant consequences for healthcare access.

Medicine Anthropology TheoryVol. 11(3)
University of Otago (NZ)
Openalex Percentile: Top 72%
FinTech, Crowdfunding, Digital Finance
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