Transparency Uncorked: Leveraging Blockchain to Tackle International Wine Fraud

This multiple case study unveils the global wine fraud challenge through five hypothetical cases, exposing the impact of consumption and collector fraud on the industry’s reputation and financial losses. This case study prioritizes technological solutions to effectively mitigate wine fraud. Delving into current limitations, it scrutinizes whether blockchain, with its decentralized, tamper-proof ledger, can be a game-changer. The integration of RFID, NFC, QR codes, and IoT into blockchain fortifies security and enhances traceability. The study highlights how adopting blockchain in the wine industry could initiate a paradigm shift, promoting integrity, transparency, and renewed consumer trust.

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Publication Details

Journal
Journal of Hospitality & Tourism Cases
Published
2024-10-25
DOI
https://doi.org/10.1177/21649987241290984
Citations
1
Primary Topic
Food Supply Chain Traceability
Type
article
Field-Weighted Citation Impact
0.35
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article

Transparency Uncorked: Leveraging Blockchain to Tackle International Wine Fraud

Souji Gopalakrishna Pillai, Patience Ngcobo-Onunkwo, Yousef Al Rooq
1 citations
Journal of Hospitality & Tourism Cases
Food Supply Chain Traceability
0.35
article

Transparency Uncorked: Leveraging Blockchain to Tackle International Wine Fraud

Souji Gopalakrishna Pillai, Patience Ngcobo-Onunkwo, Yousef Al Rooq
article en
1 citations

Abstract

This multiple case study unveils the global wine fraud challenge through five hypothetical cases, exposing the impact of consumption and collector fraud on the industry’s reputation and financial losses. This case study prioritizes technological solutions to effectively mitigate wine fraud. Delving into current limitations, it scrutinizes whether blockchain, with its decentralized, tamper-proof ledger, can be a game-changer. The integration of RFID, NFC, QR codes, and IoT into blockchain fortifies security and enhances traceability. The study highlights how adopting blockchain in the wine industry could initiate a paradigm shift, promoting integrity, transparency, and renewed consumer trust.

Journal of Hospitality & Tourism Cases
Auburn University (US)
Openalex Percentile: Top 35%
Food Supply Chain Traceability
0.35
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