Cambuci Festival as an Attraction for Cultural Tourism From the Perspective of the Sustainable Supply Chain

Objective: To characterize the use of cambuci, a native Brazilian fruit, during the Festival in the village of Paranapiacaba, Santo André-SP, as a circular chain supply. Theoretical Framework: Supply chains are configured in linear or circular. Linear chain is an open system that ignores the extraction environment, resource yield, waste, assimilative capacity, and recycling. A circular chain is a closed system where the environment is part of the system, as it considers extraction, resource yield, waste, assimilative capacity and recycling. Gastronomic tourism was considered as a segment of cultural tourism. Method: A qualitative study was carried out through testimonies as a methodological approach proposed by Meksenas (2002). For analysis, testimonies from 2023-2013 were selected, from electronic addresses. The categorization of testimonies transcribed from the corpus allowed the thematic analysis according to Jovchelovitch and Bauer, (2002). Results and Discussion: The community works in the extraction of cambuci, in the elaboration of derivatives, in the organization of the event, in the commercialization, but there are no testimonies about the destination of waste. Thus, cambuci is an open-system linear chain supply with no mention of waste. Gastronomic tourism requires proper planning to mitigate impacts on the destination. Research Implications: Interviews coincided with the pandemic period. Originality/Value: Gastronomy fosters cultural tourism. The participation of the community in the collection, elaboration, and organization of the event made it possible to describe the trajectory of cambuci as a supply of an open system production chain due to the disposal of waste. The methodological approach of testimonies optimized the study during the pandemic.