Basic personal values and vote choice in 20 European countries

Employing European Social Survey data (ESS Round 7) from 20 countries ( N = 20,464), we tested several pre-registered hypotheses regarding the associations between basic personal values—as conceptualized by Schwartz’ Values Theory—and vote choice in national elections. To operationalize vote choice, we relied on the Chapel Hill Experts Survey for expert ratings of party positioning on ideology, policy, and populism. Personal values, and particularly universalism, were associated with the cultural gal-tan (green-alternative-liberal vs. traditional-authoritarian-nationalist) dimension (8% shared variance) and the economic left-right dimension (4% shared variance). The associations with gal-tan were even stronger when the dimension was salient in the party agenda. Associations between specific policy positions (e.g., multiculturalism, redistribution) and values were very similar to those between values and ideology. Voting populist was weakly associated with lower universalism and higher security (1% shared variance). The associations were generally stronger among the more educated and in western European countries. Our results suggest that Universalism values could help explain why the “left” and the “gal” poles tend to go together and are also more generally consistent with accounts of political conflict and cleavage centered around cultural issues and rooted in values.