Birdcage Creative Economic Branding in Facing Business Competition Using SWOT Analysis: Study of Birdcage Craftsmen in Argosari Village, Sedayu, Bantul, Yogyakarta

This research aims to determine birdcage creative economic branding in facing business competition using SWOT Analysis, study of birdcage craftsman in Argosari Village, Sedayu, Bantul, Yogyakarta. This research uses SWOT analysis to find out what strategies are appropriate for Argosari Village bird craftsmen to overcome the problems they face. Development strategy using SWOT analysis is hoped that this can increase the added value of bird cage crafts in Argosari Village and can open up opportunities for the results of these bird cage crafts to be more widely known by the community so that it is hoped that they can support economic growth and improve the welfare of craftsmen and the surrounding community. The data source used is a primary data source, namely bird cage craftsmen in Argosari Village, which was taken using techniques of cluster random sampling, namely determining samples based on regional groups from members of the research population.