Tourism Cluster Development in Yerevan: Focus on Health and Recreation

Armenia’s capital, Yerevan, is regarded as a major hub for the growth of tourism due to its rich historical, cultural, and architectural heritage. The purpose of this study is to investigate the potential of urban clustering as a tactical tool to improve Yerevan’s quality of life, sustainability, and tourism appeal. The study looks at how thematic clusters, like innovation, green spaces, health and well-being, and cultural heritage, may control urban growth, maintain a city’s identity, and bring to light its untapped potential. The report suggests a cluster approach for health-focused tourism that incorporates leisure and wellness into Yerevan’s tourism infrastructure. Through tackling significant public health concerns like mental health, preventative care, and non-communicable illnesses, the model seeks to encourage healthier living, lessen the strain on the healthcare system, and enhance mental health. In addition to providing alternative treatment options, the growth of specialized tourism zones, such as wellness resorts and rehabilitation clinics, relieves demand on healthcare facilities. The research outlines stages of organizing spatial planning, emphasizing the integration of historical areas, cultural landmarks, and urban infrastructure into a cohesive tourism network. Key factors such as accessibility, current tourist flows, stakeholder collaboration, and strategic urban policies are assessed. By identifying opportunities and challenges, the study offers recommendations to enhance Yerevan’s appeal as a leading urban destination in the South Caucasus. Strategic urban planning that incorporates green spaces and wellness-promoting environments is essential to upgrade urban and tourism development and achieve sustainable growth.