Exploration of Sustainable Potential Sports Tourism in Sumedang, Indonesia Using Multi-Criteria Decision-Making

Objective: This research aims to explore sports tourism, which has the greatest potential for the development of sports tourism, economic quality, regional image and human resources Theoretical Framework: Sport Tourism is a form of special interest tourism in the world of tourism and is widely developed in various regions because it can encourage tourists to visit. Method: The method used in this research is the qualitative method, a Multi-criteria decision-making (MCDM) approach withusing the Analytic Hierarchy Process (AHP) method to determine potential sport tourism. Criteria AHP using the concepts of Marketability, Sustainability, Participation, and Disaster Mitigation (MSPDM). Results and Discussion: The results of this research, based on the Analytic Hierarchy Process (AHP) analysis utilizing the MSPDM indicator, the three most promising sports tourism activities among the eight currently operating in Sumedang were identified: paragliding, golf, and rafting. Among these top contenders, paragliding and rafting emerged as priorities for further development. While golf also holds potential, it is managed by a private company, which might limit its reliance on government funding due to its own revenue streams from the resort business. Research Implications: The implications of this research are discussed. The ranking of potential sports tourism activities provides valuable insights for the government in determining which areas to prioritize for development. Originality/Value: This study use A multi-criteria decision-making (MCDM) approach, employing the Analytic Hierarchy Process (AHP) method, was utilized to assess the potential of various sports tourism activities. The AHP criteria were based on the concepts of MSPDM.