Methodological Approaches to the Study of Trust in Transforming Economic Relations

The article analyzes foreign approaches to the quantitative study of trust in the economic sphere (Edelman Trust Barometer, World Values Survey, PwC, Google, McKinsey and other). Relevant regularities for trust research are proposed. It is concluded that the transformation of social relations requires a revision of the traditional mechanisms for the formation of trust in the economy. The authors proposed a trust equation based on the approach of D. Maister, C. Green and R. Galford. In this equation, the key indicators-resources for building trust are reputation capital, community of values, transparency of actions, participation in activities of actors. The proposed approach can be used in studies of both institutional and interpersonal trust in the economy.