Detrimental Industries’ Sponsorship in Football Clubs Across Ten Major Leagues from 2000–2022: A Retrospective Study

A significant proportion of sponsorships on the jerseys of top football teams across the world represents alcohol, ultra-processed food, or the gambling industry. Trends in the types of sponsors on the jerseys of leading football clubs across the Western world are diverse. Particularly concerning is the recent increase in the percentage of clubs sponsored by the gambling industry. To limit the detrimental effects of the promotion of unhealthy products, novel policies should be considered.

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Publication Details

Journal
Nutrients
Published
2024-10-24
DOI
https://doi.org/10.3390/nu16213606
Citations
1
Primary Topic
Consumer Market Behavior and Pricing
Type
article
Field-Weighted Citation Impact
0.44
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article

Detrimental Industries’ Sponsorship in Football Clubs Across Ten Major Leagues from 2000–2022: A Retrospective Study

Matylda Kręgielska-Narożna, Paweł Bogdański, Mikołaj Kamiński, Wiktor Szymajda et al.
1 citations
Nutrients
Consumer Market Behavior and Pricing
0.44
article

Detrimental Industries’ Sponsorship in Football Clubs Across Ten Major Leagues from 2000–2022: A Retrospective Study

Matylda Kręgielska-Narożna, Paweł Bogdański, Mikołaj Kamiński, Wiktor Szymajda, Ada Kaczmarek
article en
1 citations

Abstract

A significant proportion of sponsorships on the jerseys of top football teams across the world represents alcohol, ultra-processed food, or the gambling industry. Trends in the types of sponsors on the jerseys of leading football clubs across the Western world are diverse. Particularly concerning is the recent increase in the percentage of clubs sponsored by the gambling industry. To limit the detrimental effects of the promotion of unhealthy products, novel policies should be considered.

NutrientsVol. 16(21)
Poznan University of Medical Sciences (PL)
Openalex Percentile: Top 26%
Consumer Market Behavior and Pricing
0.44
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