Network Tools for Building Trust in the Modern Transforming Economic Relations (Using the Example of the Sharing Economy in the city of Moscow)

The purpose of the study is to analyze the impact of network tools on the formation of students’ trust in the main types of transport sharing economy: carsharing, bikesharing, kicksharing and ridesharing. In order to study this phenomenon, a sociological study was conducted using an online survey (CAWI), in which students studying at all faculties of the Financial University of Moscow took part. During the sociological research conducted by the authors of the article, special attention was paid to the analysis of the dynamics of data obtained in 2022 and 2024. It was revealed that network tools have a significant influence on trust in sharing services, which depends on the specific tool and the specific type of transport sharing economy. The authors offer recommendations to vehicle rental companies to increase trust in online tools and attract new users of the transport sharing economy.