Clothing as a socio-cultural component of personal appearance: conceptualization of the model

The article examines the problem of the external appearance of a person; clothing is highlighted in its structure as a sociocultural phenomenon. A conceptual model of clothing as a component of external appearance is presented, the importance of the subjective image and the assessment of external appearance by other people for the formation of a value attitude towards clothing style is emphasized. Based on the analysis of data obtained during a survey of people of different age categories, attitudes towards clothing were identified at the cognitive-emotional level, as well as at the behavioral level; the factors determining a person’s clothing style (individual, micro-, meso- and macro-factors) have been identified; the functional potential of clothing and its significance in various spheres of life have been identified. The conclusion is drawn about the resource capabilities of clothing that increase the quality of life and psychological well-being of the individual.