Not Exactly Jumping on the Green Bandwagon: The Lithuanian Hospitality Scene

In recent years, sustainability has become a key focus in the global tourism and hospitality industry, with hotels increasingly adopting waste reduction strategies, resource optimization, and sustainable supply chain practices. However, the extent of adoption varies due to strategic decisions, resistance to change, and other contextual factors. This paper, grounded in a comprehensive sustainability framework, explores the Lithuanian context through a diagnostic investigation of 37 hotels in Vilnius. Employing a mixed-method approach, it aims to examine their current corporate social responsibility (CSR) practices. The findings reveal that while hotels in Vilnius voluntarily adopt sustainability practices across environmental, economic, and social domains, significant gaps remain, including a lack of formal sustainability policies and limited transparency. Despite these challenges, there is a growing need to improve and adopt more structured sustainability practices, which could notably enhance the sector’s overall performance. This paper offers valuable insights for policymakers, industry stakeholders, and researchers aiming to promote sustainable development in Lithuania and beyond.