Actioning and promoting corporate social responsibility initiatives

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Businesses not only greatly benefit from CSR initiatives, but it is increasingly becoming a firm expectation. In the article by Nickerson and Georgiadou, the authors find that different marketing strategies and forms of CSR initiatives can greatly benefit firm reputation and engage with many different stakeholders to become industry leaders, while demonstrating their social engagement and status as good corporate citizens. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.