Narrow Margins and Misinformation: The Impact of Sharing Fake News in Close Contests

This study investigates the impact of candidates disseminating fake news on voter behavior and electoral outcomes in highly competitive, partisan races. While the effects of fake news on electoral outcomes have been studied, research has yet to examine the impact of candidates’ strategic use of fake news in elections where it may have the greatest impact—close races. This research explores whether the use of fake news influences voter support, particularly among independent voters, in tightly contested elections. Through a conjoint survey experiment involving participants from Amazon MTurk, this study analyzes how variables such as race competitiveness, perceived risk of alienating independents, and the presence of partisan labels affect voter responses to candidates who spread misinformation. The findings indicate that while the competitiveness of a race does not significantly enhance support for candidates sharing fake news, the presence of partisan labels does. These results suggest that voter behavior in response to fake news is more closely tied to partisan identity than to strategic electoral considerations. This study highlights the complex dynamics of misinformation in electoral contexts and its implications for democratic processes.