Factors for increasing retail chains’ competitiveness

Currently, retail chains play an essential role in the economy, so increasing their competitiveness is a key task to improve their position in the market. The article discusses factors influencing the increase in the competitiveness of retail chains. The benefits of using new technologies in sales are described, and important aspects such as marketing strategies, personnel management, and logistics optimization are discussed. Analyzing these factors can help retailers boost their business processes and increase their competitiveness in the market.