Supplemental Material for The Directed Nature of Social Stereotypes

Study 1: Analyses for Directed Groups not presented in main textDirected stereotypes of competitiveness towards boys/girls.For directed stereotypes of competitiveness towards boys, there were main effects of Target Sex [F(1, 286) = 74.09,p < .001,p 2 = .21]and Target Age [F(3, 858) = 62.23, p < .001,p 2 = .18],and no significant interaction, F(3, 858) = 1.93, p = .12,p 2 = .007(Figure 1; bottom left).Men were generally stereotyped as more competitive than women, towards boys.Younger individuals were also stereotyped as more competitive than older individuals, towards boys (all ps < .008).For directed stereotypes of competitiveness towards girls, there was a marginally significant Target Sex X Target Age interaction, F(3, 858) = 2.60, p = .051,p 2 = .009(Figure 1; bottom right).Post-hoc contrasts, however, did not reveal any significant differences at the corrected level.Hence, we focus on examining the significant main effects of both Target Sex [F(1, 286) = 53.42,p < .001,p 2 = .16]and Target Age [F(3, 858) = 59.58, p < .001,p 2 = .17].From this, women were generally stereotyped as more competitive than men, towards girls.Younger individuals were also stereotyped as more competitive than older individuals, towards girls (all ps < .04).Directed stereotypes of aggressiveness towards boys/girls.For directed stereotypes of aggressiveness towards boys, there were main effects of both Target Sex [F(1, 287) = 106.06,p < .001,p 2 = .27]and Target Age [F(3, 861) = 60.51,p < .001,p 2 = .17],but no significant interaction [F(3, 861) = 2.05, p = .11,p 2 = .007](Figure 2; bottom left).Men were stereotyped as more physically aggressive than women, towards boys, at all ages.Between age groups, 18 year olds were stereotyped as the group most physically aggressive towards boys (all ps < .001),followed by 28 and 40 year olds (who did not significantly differ from each other; p = .99),and with 60 year olds being the least aggressive (all ps < .001).