Green Algorithms: The Impact of Artificial Intelligence on Environmental Sustainability

This study examines how artificial intelligence (AI) can support environmental sustainability. Many businesses use AI technologies to enhance environmental sustainability and motivate customers to adopt eco-friendly practices. We investigate how these factors affect the adoption of sustainable products through an empirical study involving a variety of types of consumers. Our study’s findings have major implications for the academic and business communities. Marketing professionals and decision-makers can learn substantial information about how to use AI technologies to engage customers and advance environmental well-being. Organizations can create targeted strategies that promote sustainable behaviors and have a positive impact on the environment by understanding the factors that influence product adoption.