INTELIGÊNCIA EMPRESARIAL DO CENTRO DE MEDIADORES: UM ESTUDO DE CASO

the object of study of the present work was the analysis of the teaching institution Centro de Medidores, based in Brasília / DF and focused on the dissemination of the culture of peace, with the offer of courses. The structure used in the development takes into account the practical application of business intelligence in decision making, in the adjustment of internal logistics and in its recovery in the educational segment, through information provided by its President Raul Pedro da Costa and bibliographic arguments. The unforeseen external pandemic factor proved to be fundamental to the reinvention of the institution, strongly marked by connections and high-impact experiential classes for its students. Difficulties existed along the way, such as layoffs and reformulation of the team, in addition to promoting decentralized management to the detriment of the previous centralization and strategies for valuing emotional human capital with the encouragement of the convergence of employees' expectations to corporate desires. The migration of face-to-face experience to the digital world, combined with the opportunities of the moment, proved to be a timely strategy for institutional growth with a genuine impact on sales.