Retaining the Workforce: A Study on the Preferences of Selected Business Establishments in Retaining their Employees

This study aimed to identify the factors that employers consider when retaining their employees. Using a descriptive research method, the study targeted a total of 113 registered MSMEs in Calasiao, Pangasinan represented by the owners, employers, and HR managers as the respondents. The data collection primarily relied on a survey questionnaire. The findings revealed that in the Municipality of Calasiao, sole proprietorship businesses predominantly operate within the wholesale and retail industry which employ 0-9 individuals, significantly contributing to the local job market and the municipality’s business profile. The business landscape in the city encompasses a diverse range of establishments, including newly established businesses operating for less than five years and well-established ones with over two decades of experience. This diversity creates a healthy employment environment, driven by ongoing business investments that stimulate economic growth and employment opportunities. Employers in Municipality of Calasiao, Pangasinan exhibited strong preferences when it comes to retaining employees, placing particular emphasis on individuals with excellent customer service skills and personal qualities like self-motivation, integrity, and a passion for their work. This comprehensive approach to employee retention reflects a multifaceted strategy for employee development. In conclusion, these findings highlight the dynamic and diverse business environment in Municipality of Calasiao. Employers prioritize not only technical skills but also personal qualities and specialized skills in their retention strategies, demonstrating a holistic approach to employee development. Based on these findings, it is recommended for employers to strike a balance between work attitude and employee attitude for effective employee retention. Employers are also encouraged to invest in workplace safety education and training, fostering a culture of safety awareness and competence. Employees are also urged to actively engage in training and seminars to enhance their specialized, general, and personal skills, aligning with employer preferences. Continuous self-improvement is vital for employees to stand out and increase their chances of long-term retention. Future research studies are recommended to explore additional factors influencing employee retention as perceived by employers, offering a more comprehensive understanding of the subject.