AuthentiQ Market Space: Leveraging Smart City Technologies for Authentic E-commerce System of Geographical Indication Products

This research investigates the potential of Geographical Indication (GI) tags and cutting-edge technologies to address this challenge and restore consumer trust. Geographical Indication (GI) is a sign used on products with a specific geographical origin and possess qualities or a reputation due to that origin. By utilizing GI tags, e-commerce platforms can give consumers a stronger assurance of product authenticity. However, the effectiveness of GI tags alone is limited without robust verification mechanisms. To bridge this gap, this research proposes the AuthentiQ Market Space, a novel e-commerce platform that integrates smart city technologies to ensure product authenticity. By harnessing the power of blockchain, artificial intelligence (AI), and the Internet of Things (IoT), AuthentiQ aims to create a transparent and secure marketplace for GI products. Blockchain technology can be employed to create an immutable record of a product’s journey from origin to consumer, thereby preventing counterfeiting and ensuring traceability. AI can be utilized to analyse product data, detect anomalies, and authenticate products based on predefined criteria. IoT sensors can be embedded in products to monitor their conditions and location in real time, providing additional layers of verification.