Innovation in Mobile Applications with the New Collaborative ASWAN Methodology for Sales Management of Apartments: A Case Study from the Real Estate Sector, Peru

Companies in the real estate sector often employ ERP systems and commercial management databases (CRM). However, they frequently overlook the integration of mobile technologies in their interactions with clients, which results in decreased efficiency and reduced sales. The primary purpose of this research is to develop a mobile application using an innovative collaborative methodology called ASWAN, aimed at optimizing the sales management of properties in the real estate sector. This study is framed at a descriptive-predictive level and follows a pure experimental design, implementing a software development metamodel known as ASWAN. The results of the study confirm that the mobile application effectively improves sales management indicators, supporting the efficacy of ASWAN in mobile application development. Furthermore, the validity of the proposed hypotheses is statistically demonstrated, pointing out the scarcity of research in the real estate field. The creation of specific management indicators for this sector and the adoption of the ASWAN methodology is suggested due to its design based on the Scrum, RUP, and XP methodologies.