Analysis of the diverse advantages and paths of traditional culture dissemination in online games

<p><span lang="EN-US">With the development of the new media era, factors such as digitization and entertainment are driving changes in the way traditional culture is disseminated. In comparison to traditional distribution media, online games are more vivid, capable of retaining the characteristics of traditional culture while undergoing a livelier transformation and development, and are disseminated in a manner that is widely appealing to the masses. This study, based on the new media characteristics of online games and combined with the current situation of traditional culture dissemination in China and domestic game cases, analyzes the diverse advantages of online games in cultural dissemination, including form, content, promotional methods, and cross-border linkage. It summarizes a dissemination path system starting from three points: cultural resources, game content, and game audience, in order to contribute to the enhancement of the dissemination value of online games and the promotion of contemporary dissemination of traditional culture.</span></p>