Antecedents of behavioural intention of retail investors on social media platforms: extending UTAUT 2 with perceived trust

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Publication Details

Journal
International Journal of Electronic Finance
Published
2024-10-24
DOI
https://doi.org/10.1504/ijef.2027.10067350
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Antecedents of behavioural intention of retail investors on social media platforms: extending UTAUT 2 with perceived trust

Anantdeep Kaur Maan, Rajni Bala, Atul Shiva
International Journal of Electronic Finance
Digital Marketing and Social Media
article

Antecedents of behavioural intention of retail investors on social media platforms: extending UTAUT 2 with perceived trust

Anantdeep Kaur Maan, Rajni Bala, Atul Shiva
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Electronic FinanceVol. 1(1)
Openalex Percentile: Top 70%
Digital Marketing and Social Media
DOISourceOpenAlex
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Antecedents of behavioural intention of retail investors on social media platforms: extending UTAUT 2 with perceived trust — Anantdeep Kaur Maan, Rajni Bala, et al. · International Journal of Electronic Finance (2024) | TGRS Research Map | TGRS