New Urban Tourism: an On-Site Analysis of City Tourism’s New Trend in Selected Spots in the Destination of Munich, Germany

Abstract A shift in travel behavior is taking place within urban tourism. Experienced repeat visitors want to discover cities away from tourist centers and traditional attractions. They want to gain insights into everyday life in the city and explore it off the beaten track. This phenomenon is called New Urban Tourism (NUT). This paper aims to determine whether NUT is a noteworthy phenomenon in Munich. For this purpose, three research questions were formulated. A qualitative content analysis of travel blog entries about insider tips in Munich was conducted to answer the research questions. The goal was to identify the two insider tips that were most often mentioned. Here, face-to-face interviews with tourists and residents were conducted. The tourists were asked questions about their travel and information behavior to determine whether they could be classified as New Urban Tourists. The residents, in contrast, were asked to indicate whether they notice the presence of tourists and how this influences their perception of the neighborhood. NUT can be described as a notable phenomenon in the city of Munich. Recommendations for future research include examining the impact of NUT on Munich and identifying the specific aspects of urban ordinariness that New Urban Tourists deem worth experiencing.