Behaviorally informed digital campaigns and their association with social media engagement and COVID-19 vaccine uptake in Belize
Facebook adverts highlighting vaccine safety had a similar level of social media performance as other campaigns, except for adverts focusing on vaccine efficacy, which performed worse. Communicating side-effect information with words instead of numbers can expand social media interest in low-uptake regions like the Caribbean. Our results serve as preliminary evidence for public health officials to encourage vaccine uptake in high-hesitancy contexts.
Authors
- Florencia López Bóo (ORCID: https://orcid.org/0000-0002-4853-2335)
- Natalia Largaespada Beer (ORCID: https://orcid.org/0000-0002-1543-5125)
- Cynthia Boruchowicz (ORCID: https://orcid.org/0000-0001-7643-812X)
- Giuliana Daga (ORCID: https://orcid.org/0000-0003-4898-6860)
- Lajos Kossuth
Institutions
- Inter-American Development Bank (US)
- University of Belize (BZ)
- Massachusetts Institute of Technology (US)
Publication Details
- Journal
- BMC Global and Public Health
- Published
- 2024-10-24
- DOI
- https://doi.org/10.1186/s44263-024-00079-w
- Citations
- 1
- Primary Topic
- Vaccine Coverage and Hesitancy
- Type
- article
- Field-Weighted Citation Impact
- 0.53
Funders
- Inter-American Development Bank