Diverse Paths and Challenges of Employment Choices for College Graduates under the Rural Revitalization Strategy

This research focuses on the employment choice issues of college graduates under the background of the rural revitalization strategy. With the in-depth implementation of the rural revitalization strategy, the rural demand for talents is growing, while college graduates are facing employment pressure in cities. The rural revitalization strategy has rich connotations, and talents play a key role in it. The employment of college graduates shows characteristics such as a cold supply and hot demand, and seeking stability in job hunting. Urban-rural differences have a significant impact on their employment. Personal, family, and social factors affect the rural employment choices of college graduates. Under rural revitalization, college graduates can return to their hometowns to serve as village cadres, rural teachers, or start businesses, but they also face challenges such as insufficient demand for jobs, constraints of public opinion, and backward infrastructure. To promote the rural employment of college graduates, the government should strengthen policy guidance and provide support for employment and entrepreneurship; improve the education and training system to enhance the employment ability of graduates; strengthen the construction of social service systems and improve the rural living environment. Future research can focus on the relationship between rural industrial development and the employment of college graduates, the psychology of graduates in rural employment, diversified rural employment models, and the interaction between rural cultural construction and employment.