The Psychology Behind Over-Consumerism and Trend Driven Marketing

The Stanley Cup - a seemingly ordinary water bottlerecently hit the shelves in India. At first glance, it appears no different from the numerous water bottles already available on the market.

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Publication Details

Journal
Ergonomics International Journal
Published
2024-10-23
DOI
https://doi.org/10.23880/eoij-16000333
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

The Psychology Behind Over-Consumerism and Trend Driven Marketing

G.K. Senthil Rajan, Sourabh Arora
Ergonomics International Journal
Digital Marketing and Social Media
article

The Psychology Behind Over-Consumerism and Trend Driven Marketing

G.K. Senthil Rajan, Sourabh Arora
article en

Abstract

The Stanley Cup - a seemingly ordinary water bottlerecently hit the shelves in India. At first glance, it appears no different from the numerous water bottles already available on the market.

Ergonomics International JournalVol. 8(4)
Flame University (IN)
Decent work and economic growth
Openalex Percentile: Top 70%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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The Psychology Behind Over-Consumerism and Trend Driven Marketing — G.K. Senthil Rajan, Sourabh Arora · Ergonomics International Journal (2024) | TGRS Research Map | TGRS