DIREITO DE IMAGEM DE JOGADORES EM GAMES

This work's main objective was to analyze the concepts that permeate the image rights of players in games with a focus on legal, economic and ethical implications, mapping and describing relevant legislation that regulated the image rights of players in games, analyzing economic and ethical implications. that permeate the subject, and also seeking to discuss possible weaknesses in the current scenario of the games industry and the use of player images. This theme stands out in relevance due tothe great growth of the electronic games sector, to such an extent that they have become a type of sport (e-sports), moving social and economic aspects. The method used was bibliographical research, with a search and analysis carried out in article publications, legislation, electronic magazines, official government websites and other materials made available online. The work discussed legislation such as: image rights, personality rights, arena rights, explained the development of electronic games and the economic aspects involved, and finally, presented information on positive and negative implications involving the issue today in Brazil . As a result, there is a drop in articles that discuss the specific topic, but it is also clear that the topic has been debated in the judiciary, especially due to the urgency of guidelines that guide Brazil regarding technological expansion and its implications. It was also concluded that there is a need for legislation that deals more specifically with the different circumstances involving sport and technology, so that there is no precedence in infringing civil rights and favoring game developers, but also does not delay the development of this branch in the our country.