Behavioral Design in Healthcare: Synthesis of Technical Sciences and Humanities

The scientific and practical potential of behavioral economics and behavioral design in Russia is underutilized, and the use of their methods can be significantly expanded, both in the scientific field and in practice. One of the promising areas of their application, with significant experience accumulated in the West, is healthcare. Behavioral design in healthcare is an example of an effective synthesis of the achievements of the humanities and technical sciences with an interdisciplinary approach that constructively combines economic, psychological, and technological methods of scientific knowledge. The use of behavioral design technologies, including digital and neural interfaces, is a promising direction for creating competitive products and services in healthcare. The theory of solving inventive problems can help speed up the process of implementation in practice. Behavioral design technologies in healthcare can be considered from such positions as physical design – the design of medical equipment, devices, and drug labels – as well as design for error-proofing in organizing processes based on reducing the negative impact of the human factor. The behavioral design of error-proofing systems in healthcare is implemented through functions such as forced control, error failure, warning, and touch alert.