Revolutionizing In-House Digital Marketing with End-to-End Marketing Automation Powered by AI and SaaS
The integration of end-to-end marketing automation powered by AI and SaaS has the potential to revolutionize in-house digital marketing. This article explores how these technologies enhance operational efficiency, targeting, and data-driven decision-making. AI and SaaS enable streamlined workflows, personalized customer interactions, and optimized marketing strategies, significantly improving ROI. The article outlines the key components of marketing automation, the transformative role of AI, and the advantages of SaaS, providing a comprehensive guide for businesses to leverage these technologies. As the digital marketing landscape evolves, adopting AI and SaaS-driven automation is essential for maintaining a competitive edge and achieving long-term success.
Authors
- Sriram Panyam (ORCID: https://orcid.org/0009-0006-0025-9110)
- Praveen Gujar (ORCID: https://orcid.org/0009-0008-9905-1751)
- Gunjan Paliwal
Publication Details
- Published
- 2024-08-21
- DOI
- https://doi.org/10.1109/colcom62950.2024.10720305
- Citations
- 2
- Primary Topic
- Consumer Retail Behavior Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.88