Revolutionizing In-House Digital Marketing with End-to-End Marketing Automation Powered by AI and SaaS

The integration of end-to-end marketing automation powered by AI and SaaS has the potential to revolutionize in-house digital marketing. This article explores how these technologies enhance operational efficiency, targeting, and data-driven decision-making. AI and SaaS enable streamlined workflows, personalized customer interactions, and optimized marketing strategies, significantly improving ROI. The article outlines the key components of marketing automation, the transformative role of AI, and the advantages of SaaS, providing a comprehensive guide for businesses to leverage these technologies. As the digital marketing landscape evolves, adopting AI and SaaS-driven automation is essential for maintaining a competitive edge and achieving long-term success.

Authors

Publication Details

Published
2024-08-21
DOI
https://doi.org/10.1109/colcom62950.2024.10720305
Citations
2
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.88
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article

Revolutionizing In-House Digital Marketing with End-to-End Marketing Automation Powered by AI and SaaS

Sriram Panyam, Praveen Gujar, Gunjan Paliwal
2 citations
Consumer Retail Behavior Studies
0.88
article

Revolutionizing In-House Digital Marketing with End-to-End Marketing Automation Powered by AI and SaaS

Sriram Panyam, Praveen Gujar, Gunjan Paliwal
article en
2 citations

Abstract

The integration of end-to-end marketing automation powered by AI and SaaS has the potential to revolutionize in-house digital marketing. This article explores how these technologies enhance operational efficiency, targeting, and data-driven decision-making. AI and SaaS enable streamlined workflows, personalized customer interactions, and optimized marketing strategies, significantly improving ROI. The article outlines the key components of marketing automation, the transformative role of AI, and the advantages of SaaS, providing a comprehensive guide for businesses to leverage these technologies. As the digital marketing landscape evolves, adopting AI and SaaS-driven automation is essential for maintaining a competitive edge and achieving long-term success.

Openalex Percentile: Top 19%
Consumer Retail Behavior Studies
0.88
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