Advanced Asset Optimization Systems and Workflows for Rendering Cross-Functional UX

BackgroundStudy: Cross-functional user experience (UX) refers to that UX which is present across multiple pages or views in a given mobile app or website as mentioned in [1]. Examples of such UX include first party ads, third party ads, promotional coupons, that have to be surfaced at multiple places along a users journey. Those applications that host these UX modules are referred to as host application pages. Such cross-functional UX are typically delivered in a cross cutting fashion via UX renderer services that are composed with the individual pages or views as mentioned in [2]. Problem Statement: Besides being responsible for the delivery of the UX module, these renderer services have to deliver the respective web assets of those UX modules. Those are required for their form (representation) and function (behavior). While delivering these assets, these systems are therefore required to surface those web assets in the most optimized fashion, thereby, not causing any performance impact to the host application pages. Proposed model/Technique: This paper explores solutions that are centered around solving for this optimization, under multiple scenarios, thereby delivering blazing fast experiences without any impacts to the core vital metrics of the host applications. Results: The paper evaluates those optimization methods specific to web resources, in the context of horizontal web applications, highlighting their effectiveness in not impacting the core vital metrics, thereby offering insights for developers in the field.