Digital Transformation in the Music Industry: Session Musicians Matchmaking Platform Effectiveness Analysis

The music industry has been through a significant digital transformation in recent years, with one interesting development being the rise of matchmaking platforms for session musicians. Despite their potential benefits, the effectiveness and impact of these platforms on the music industry are not well studied. Therefore, this study aims to analyze the effectiveness of session musician matchmaking platforms and their implications for the music industry. Leveraging the architecture capabilities of The Open Group Architecture Framework (TOGAF), specifically the Architecture Development Method (ADM), all the participants with their current processes and pain points are identified. The identified pain points are then validated using the empathy map method through an online questionnaire. From the identified pain points, values are developed as the main targets for pain relievers in the current situation, which are later evaluated against existing platforms of a similar nature. After comprehensive research and data analysis, several key insights emerged. First, the findings reveal that, under the current traditional model, the collaboration process between session musicians and music entertainment continues to function effectively. Second, there is enthusiasm among participants for platforms that offer solutions to common challenges faced in collaboration processes. However, the research data shows low levels of adoption and utilization among participants. This suggests there is a huge opportunity for the development and promotion of matchmaking platforms designed specifically for session musicians and music entertainment to enhance collaboration and improve the music industry.