Harm to Myself or Others? A Qualitative Study of the Preferences of People Who Smoke for Messages to Be Included in Cigarette Pack Inserts

A large proportion of adults who smoke are interested in quitting. Pack inserts with positive motivating messages, quitline details, and novel information about risks to people who smoke and particularly to others, should be developed and tested, and subsequently distributed nationally to reach all those who open a cigarette package.