Enhancing University-based Organic Product Initiatives through Digital Innovation: a Case Study of Dev Bhoomi Uttarakhand University

This study explores the potential of digital innovation to enhance the organic product initiative at Dev Bhoomi Uttarakhand University (DBUU). Through a mixed-methods approach, including interviews and surveys, we identified key challenges in the current workshop-based production model, such as inefficient order management and lengthy fulfillment times. We propose a mobile application, "DBUU Organic," designed to streamline operations, enhance educational value, and facilitate growth. The app integrates inventory management, order processing, and educational components, addressing current inefficiencies while providing students with hands-on experience in sustainable agribusiness. This research contributes to the growing body of knowledge on integrating technology in agricultural education and sustainable food systems, offering a model for other institutions to emulate.